In terms of the age rating, we are aiming for a 12A as this would increase the size of our target audience and allow us to branch out to a lot more people. However, this would also mean we have to be wary about the amount of violence, blood, and the nature of the language we use, so we are able to qualify for the 12A rating.
Most crime films are 12As, as it opens them up to a larger audience and will result in a larger profit as more people are able to see the film.
The following link is the BBFC website which states the classification of 12 and 12A films:
http://www.bbfc.co.uk/what-classification/12a-and-12
How will you make sure you meet the needs of this audience? How has it constrained your ideas (or challenged you?) specifically, in terms of your film? Why aim for this rating (what are the advantages/ disadvantages?)
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