Question 4 and 5: "Who would be the audience for your media product?" and "How did you attract/address your audience?"

When making a film, you always have to keep the target audience in mind; from the production team to the distributors, everyone needs to target the specific audience which the film is being marketed at.

For 'False Impressions', the target audience was young adults, which allows us to have a wide enough audience to get enough money at the box office, but also allows us to use specific representations which our target audience could spot and possibly relate to.

As our film is now a 15, because of the BBFC regulations, our target audience has narrowed a little, but not drastically. By using themes in our film such as violence, crime, thriller, and drama, we are widening our target audience just that little bit more, but also allows us to distribute the film accordingly.

In relation to this, as we have a well known and trusted distributor for our film, we are able to reach people we would not be able to communicate to without 'Momentum Pictures' distributing our film.

For example, below are some posters of films, similar to ours, which 'Momentum Pictures' has distributed. They are all examples of how powerful a distributor can be when targeting a film's specific audience in order to encourage them to go and see the film.

The simplicity of these posters show just how little information you need to give about the film in order to make it succeed at the box office.

Each poster has the title of the film, the name of the main actor(s) and a tagline on them.

For example, the poster for 'The Woman In Black' has the tagline 'What did they see?' written in small font on a picture of a very eerie and spooky looking house. This creates a very dark and mysterious setting for the film, and makes the audience feel like they should go to see the film to find out what they saw, and possibly see it for themselves.

All of the film posters do the same for their film, as it intrigues the audience and encourages them to go and see the film, which is why we are using Momentum Pictures as the distributor for our film.